Customer referrals programs can be the key driver for your SaaS business as they usually give warm, loyal and ready-to-buy leads. But the caveat with referrals is the leads volume scalability. With this channel, you are heavily dependent on your existing customers base, and your sales can’t grow exponentially.
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Rampiq carried out benchmark research on some of the key SEO metrics amongst 40 cybersecurity startups to see how they measure up. The key metrics measured are the new and total keywords, new and existing backlinks and domain rating.