Google search is changing faster than most B2B teams realize.
More buyers now begin research in ChatGPT, Claude, Gemini, Google AI Overviews, and other AI-powered search experiences before they ever visit a website. As AI search and traditional search continue to converge, rankings alone no longer provide a complete picture of visibility. Winning recommendations now depends on AI search optimization, not just classic SEO.
In this webinar, Rampiq CEO Liudmila Kiseleva explains how AI search is reshaping B2B marketing and what teams should do differently as they plan for 2026.
You’ll learn why AI recommendations are becoming a more important driver of visibility and pipeline than rankings alone, how entities, citations, and mentions influence AI-generated answers, and why many B2B teams are still measuring search performance using outdated frameworks.
The session also explores the growing convergence of AI search and traditional search, including the impact of Google AI Overviews and AI Mode. Through practical examples, Liudmila explains how brands can begin measuring AI visibility with Genrative Engine Optimization (GEO) alongside traditional SEO performance and adapt their strategy for how buyers now discover, evaluate, and shortlist vendors.
You Will Learn
- Why B2B buyer journeys are increasingly starting inside AI platforms
- How Google AI Overviews, AI Mode, and AI search are changing visibility
- Why rankings alone no longer represent true search performance
- How entities, citations, and mentions influence AI recommendations
- What B2B teams should stop doing, start doing, and measure in 2026
- How to track AI visibility and run tracking across citations, competitor presence, and recommendation signals across on ChatGPT, Gemini, and Google AI Overviews
Who This is For
This webinar is designed for B2B marketers, SEO leaders, demand generation teams, founders, and revenue leaders who want an AI search strategy for LLM-driven discovery.
It is especially relevant for teams looking to understand how AI search is changing buyer behavior, visibility, and measurement – and how to build a strategy that reflects where prospects are increasingly researching, evaluating, and discovering vendors.
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