B2B Tech Founders Lounge

Our B2B marketing podcasts pick the minds of top marketing leaders and take deep dives into the strategies, trends, and real-world insights shaping B2B SaaS marketing in 2025. From high-grown playbooks and hard-won lessons, each episode delivers sharp perspectives and actionable advice for marketers who move fast and think big.

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Your host, Liudmila Kiseleva, talks with the Founder and CEO of saaslogic, Rao Chejarla Rao’s path into the tech space is a testament to the power of a strong technical foundation. With an education in computer engineering, he cut his teeth in software development, ascending the ranks from developer to team leader, and eventually to...
25.04.2024
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Your host, Liudmila Kiseleva, talks with the Founder and CEO of Maple Tree Marketing, Roger Littlepage. Roger’s career trajectory is anything but ordinary. With a background in hospitality, he found himself at the forefront of digital marketing during some of the most challenging economic times. His tenure at Booking.com during the 2008 crisis and later...
18.04.2024
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Your host, Liudmila Kiseleva, talks with the Founder and CEO of Outforce, Sean Languedoc. Sean is a seasoned entrepreneur with a track record of founding five companies, navigating the tumultuous waters of success and failure with a business-focused mindset. His expertise lies in building, financing, and revitalizing companies, a skill set that has proven invaluable...
11.04.2024
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Your host, Liudmila Kiseleva, talks with the Co-Founder of Cloudburst, Colin Hirdman. Colin’s story is far from typical. With a degree in criminal justice, he was an unlikely candidate for tech entrepreneurship. Yet, just a week after college, he found himself diving headfirst into business ownership. His first venture was a marketing communications company, which...
04.04.2024
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Your host, Liudmila Kiseleva, talks with the CEO and Founder of HackTech, Hakob Sharabkhanyan. Hakob’s journey into the tech space is a testament to the power of passion and determination. From a young age, he was captivated by technology, a fascination that naturally led him to pursue a career in software engineering. However, it was...
28.03.2024
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Your host, Liudmila Kiseleva, talks with the CEO, Co-Founder, and Chief Design Officer of LunarLab, Elizabeth Anderson, and Kelli Lucas. Elizabeth’s path to UX was serendipitous. With a background in graphic design, she found herself in a role that required her to take on UX and UI responsibilities after her company laid off their specialized...
21.03.2024
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Your host, Liudmila Kiseleva, talks with the Founder of Trinsic Technologies, Art Powell. Art’s story begins in the realm of insurance sales, a field where he enjoyed early success. However, his true passion was ignited when his wife gifted him a computer in the early ’90s. This seemingly simple act set Art on a path...
22.02.2024
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Your host, Liudmila Kiseleva, talks with the CEO of iExcel, Chris Rodriguez. Chris’s story is a symphony of unexpected turns, starting as a music major and then orchestrating his way into the digital marketing arena. His early days in the music industry during the 2000s were marked by hands-on community management and email marketing, setting...
08.02.2024
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Your host, Liudmila Kiseleva, talks with the Owner and ECD of CLEAVER Creative, Chris Weiher. Chris began by recounting the early days of CLEAVER Creative, where animation and explainer videos were the bread and butter of their services. But as the market matured, so did the needs of companies. It became clear that a one-off...
01.02.2024
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Your host, Liudmila Kiseleva, talks with the CEO of VezTek, Sani Abdul-Jabbar. Sani recounted a pivotal moment that occurred during a chat with his grandmother. She inquired about the real-world impact of his work in corporate process optimization, particularly on employees’ livelihoods. This probing question sparked a profound reflection within Sani, leading him to a...
25.01.2024
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