AI is quietly rewriting how B2B buyers build their vendor shortlists.
Before visiting websites.
Before booking demos.
Before talking to sales.
Buyers are asking ChatGPT, Gemini, and Perplexity:
“Who are the best vendors for…?”
“What tools do companies use for…?”
“How does X compare to Y?”
And AI responds with a shortlist.
Here’s the uncomfortable part:
Sometimes your competitors are on that list, and you aren’t.
This session shows you how to see the shortlist and the logic behind it.
I’m hosting a live, hands-on workshop where I’ll walk through how to:
- identify which competitors AI recommends
- understand why those brands are being surfaced
- track citations and mentions that influence AI answers
- benchmark your brand’s visibility against the market
This is competitive intelligence most B2B marketing teams don’t have, but your buyers already do.
What You’ll learn
✅ How to see which competitors appear in AI vendor recommendations
✅ How AI platforms actually assemble shortlists (ChatGPT + AI search)
✅ Which citations and mentions influence AI recommendations
✅ How to benchmark your AI visibility vs competitors
✅ How to turn competitor insights into a content + authority game plan
Who This Is For
This workshop is built for:
- B2B SaaS CMOs and marketing leaders
- Content, SEO, and demand gen teams
- Companies actively investing in content and growth
- Anyone who wants to know who AI recommends in their category, and why
Why This Matters
SEO dashboards can tell you:
- rankings
- clicks
- traffic
They don’t tell you:
- whether AI recommends you
- which competitors AI prefers
- what sources AI uses to justify that shortlist
This session fills that gap, and gives you a repeatable way to track it.
It’s free to attend so make sure you RSVP! →
