AI visibility is becoming a business metric, but most B2B marketing teams still don’t have a way to measure it. As B2B buyers increasingly rely on ChatGPT, Google AI Overviews, Gemini, Claude, Microsoft Copilot, and Perplexity for product research, AI visibility has become a critical marketing metric. Understanding how your brand appears in AI-generated answers, which sources are cited, and how your visibility compares with competitors provides insights that traditional SEO dashboards cannot.
In this webinar, Rampiq CEO Liudmila Kiseleva explains why traditional marketing dashboards no longer provide a complete picture of search performance. As more B2B buyers research vendors through ChatGPT, Google AI Overviews, Perplexity, and other AI platforms, marketing teams need new ways to measure visibility, understand how AI evaluates their brand, and connect AI search to business outcomes.
Through practical examples, Liudmila introduces the measurement framework Rampiq uses to track AI visibility across model memory, native AI search, Google AI Overviews, and pipeline attribution. You’ll learn how to measure prompt-level visibility, monitor branded and non-branded prompts, analyze owned and third-party citations, benchmark competitors, identify AI Overview opportunities, and build reporting that reflects how buyers discover brands in AI search.
You Will Learn About AI Search Visibility:
- Why traditional marketing metrics no longer tell the full story of AI search performance
- What B2B teams should measure to understand AI search visibility across ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity
- How to identify AI visibility gaps, AI citations, recommendation share, and competitive visibility to uncover new opportunities
- How to connect AI visibility to marketing performance and business outcomes
- A practical framework for tracking, measuring, and reporting AI visibility
Who Should Attend This AI Visibility Webinar
This webinar is designed for B2B marketers, SEO leaders, AI search practitioners, content marketers, demand generation teams, revenue marketers, and marketing executives who need a practical framework for measuring AI visibility across ChatGPT, Google AI Overviews, Perplexity, and other AI search platforms.
Whether you refer to it as AI Search Optimization, Generative Engine Optimization (GEO), or AI visibility, accurate measurement is becoming essential for B2B marketing teams.
Learn how to monitor AI citations, brand mentions, recommendation frequency, and answer inclusion across leading AI platforms.
It is especially relevant for teams looking to build AI visibility into their marketing reporting, benchmark competitors, measure prompt-level performance, and connect AI search visibility to measurable business outcomes.
Fill out the form to get instant access →
