Google didn’t just update search.
It changed where visibility happens.
AI Overviews are taking over the most valuable real estate in search.
And for many B2B brands, that means:
– fewer clicks
– less traffic
– less control over how they’re discovered
Even if you still rank #1.
Because ranking isn’t the goal anymore.
Being included in the answer is.
That’s exactly what this session is about.
I’m hosting a live, hands-on workshop where I’ll break down what actually drives visibility in Google AI Overviews, based on patterns we’ve seen across winning 1,000s of rankings for our clients.
No recycled SEO advice. Just what’s working right now for 30+ B2B brands.
I’ll walk you through:
- The 3 tactics that consistently drive inclusion in AI Overviews
- How Google decides which brands and content get featured
- Why traditional SEO strategies fall short in AI-driven results
- What to change in your content to increase your chances of being cited
- How to turn AI Overview visibility into real traffic and pipeline
You will leave with:
✅ A clear understanding of what drives visibility in AI Overviews
✅ Proven tactics you can apply to your content immediately
✅ Practical ways to improve your chances of being cited
✅ A new approach to turning AI visibility into traffic and pipeline
This is the new layer of search your buyers are already using, even if your dashboards don’t show it yet.
Who This Is For
This workshop is built for:
- B2B SaaS CMOs and marketing leaders
- Content, SEO, and demand gen teams
- Companies actively investing in content and growth
- Anyone who wants to get featured in Google AI Overviews
It’s free to attend so make sure you RSVP! →
