B2B
03.23.2023
Shedding Light: How to Track & Measure Lead Generation in Dark Social
What is dark social and how do you track lead generation in this channel? Measure your marketing efforts with these effective tips.
03.23.2023
02.14.2023
The Differences Between Lead Generation And Demand Generation
Confused about the difference between demand generation and lead generation? This post breaks down the key differences between these two marketing approaches, including strategies, content marketing, and bringing them together for your business success.
02.14.2023
01.13.2023
B2B SaaS Marketing Budget Planning & Allocation Guide
Successful SaaS companies spend around 50% of their budgets on marketing. Drawing insights from experience with successful clients, Rampiq Agency shows you how to create your B2B SaaS marketing budget from scratch.
01.13.2023
01.08.2023
2026 UTM Parameters Guide & Best Practices
Get a free UTM parameters setup guide and tag your Facebook, Google, LinkedIn and other campaigns in a unified manner. This guide features Rampiq’s PPC team expertise across hundreds of projects and lets you build a transparent campaigns’ performance tracking system. Grab your FREE copy now!
01.08.2023
01.05.2023
Hiring an Outsourced SaaS Marketing Team: The Guide for SaaS CEOs
As a SaaS business owner, outsourcing your marketing efforts can be a strategic move to drive growth and increase revenue. However, it's important to carefully consider several factors before making the decision to outsource. Here are 6 tips and factors to consider to help you effectively outsource your SaaS marketing.
01.05.2023
01.04.2023
17 Signs You Need a Marketing Agency (and What to Do Next)
At some point in a business’ lifespan you start considering boosting your marketing efforts, say by hiring an outside marketing team. And sometimes these key decisions get put off, and then put off again and again, as if waiting for a “better” moment.
01.04.2023
12.18.2022
How to Accelerate Growth by Outsourcing SaaS Marketing
Is your brand at the stage when you need to decide whether to hire an in-house marketing team or to collaborate with a full-service digital marketing agency? Any decision you make will significantly impact your business development, so make sure you study the two possible scenarios well enough to understand which one suits you best.
12.18.2022
08.19.2021
SEO Metrics for Cybersecurity Startups – Benchmark Research
Rampiq carried out benchmark research on some of the key SEO metrics amongst 40 cybersecurity startups to see how they measure up. The key metrics measured are the new and total keywords, new and existing backlinks and domain rating.
08.19.2021