Cybersecurity services have never been in higher demand. With the sudden rise of the digital age, came a sudden rise in hacking and security breaches, which created a new market for data protection.
There is now a shortage of professionals, mainly due to the influx of cybersecurity startups in recent years. According to a study by PwC, cybersecurity startups received over $10 billion in funding in 2020.
Young startups need to hit the ground running with their digital marketing strategies to get ahead of the curve. Rampiq carried out benchmark research on some of the key SEO metrics amongst 40 cybersecurity startups to see how they measure up.
The key metrics measured are the new and total keywords, new and existing backlinks, and domain rating.