SaaS

A Practical B2B SaaS Lead Generation Guide for 2023

Expert-backed guide with the top lead generation strategies for B2B SaaS to generate high-quality leads and convert them into paying customers. We cover everything from the types of B2B SaaS leads and planning and strategy to driving traffic and generating leads for your SaaS. We will also delve into content creation and distribution, lead generation landing pages, paid advertizing, and optimization and testing.
01.26.2023
Matt Baker
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How To Outsource SaaS Marketing Tasks On A Budget

Outsourcing SaaS marketing tasks can be a cost-effective way to expand your marketing efforts without breaking the bank. By working with a freelancer or agency, you can tap into their expertise and experience without having to hire a full-time employee. This post gives you important tips for outsourcing SaaS marketing tasks on a budget.
01.19.2023
Matt Baker
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How to Migrate to GA4: Guide with Checklist for SaaS

Now is the best time to migrate from Google Analytics UA to Google Analytics 4. Here is a step-by-step guide for migrating SaaS products to GA4.
01.17.2023
Liudmila Kiseleva
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How to Structure a B2B SaaS Marketing Team for Growth

Learn how to properly structure your B2B SaaS digital marketing team depending on your company size based on the best practices and knowledge in the industry.
01.13.2023
Matt Baker
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B2B SaaS marketing budget planning & allocation guide

Successful SaaS companies spend around 50% of their budgets on marketing. Drawing insights from experience with successful clients, Rampiq Agency shows you how to create your B2B SaaS marketing budget from scratch.
01.13.2023
Liudmila Kiseleva
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Hiring an Outsourced SaaS Marketing Team: The Guide for SaaS CEOs

As a SaaS business owner, outsourcing your marketing efforts can be a strategic move to drive growth and increase revenue. However, it's important to carefully consider several factors before making the decision to outsource. Here are 6 tips and factors to consider to help you effectively outsource your SaaS marketing.
01.05.2023
Liudmila Kiseleva
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Ultimate Guide to SaaS Metrics That Matter in 2023

SaaS metrics cheat sheet covers what metrics to track and factors to consider when choosing them.
01.02.2023
Liudmila Kiseleva
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How to Analyze the True Value of Direct and Assisted Conversions in the SaaS User Journey Using CRM Data

Learn how to leverage your Google Analytics data via an integration with your CRM to analyze user paths, direct and assisted conversions.
10.18.2022
Liudmila Kiseleva
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How to Identify Content That Converts Prospects Into SaaS Sales

Get to know what content converts your SaaS prospects into sales by analyzing your CRM data with these useful metrics: landing pages and important content.
10.14.2022
Liudmila Kiseleva
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