B2B

Master generative search optimization (GEO) with our comprehensive glossary of 100+ terms covering AIO, LLM visibility, AI discovery, and ChatGPT SEO strategies for 2025.

LLMs are significantly changing search and traditional SEO, which is becoming less effective, and businesses need to adapt. Strategies include ensuring your brand is in LLM training data, checking what AI models know about your business, actively educating them with content, and optimizing content for LLM comprehension.

Most businesses see 15-30% traffic drops due to the shift from purely search engine traffic to AI-powered discovery. Read this post to understand how savvy marketers using Generative Engine Optimization (GEO) are capturing massive gains in AI-driven search platforms.

AI search engines, chatbots, and even AI features in traditional search engines have changed the way your target B2B audience find information. Learn proven ways to position your content for discovery and win traffic and leads through LLM-powered search.

Follow 3 B2B SaaS startup SEO recommendations to start on the right foot in building your SaaS website authority.

Discover how to overcome content overload and maximize the value of your existing content by learning strategies for content optimization.

Learn how content conversion rate optimization (CRO) can transform your B2B marketing strategy. Compare the value of optimizing content over constantly investing in new content.

How does the Google algorithm document leak affect B2B SaaS SEO? Discover new insights into ranking factors and SEO strategies.

Learn how Google's AI overviews affect B2B SEO, organic search traffic, and ranking factors. Discover methods to measure their impact on web traffic.