GEO

LLMs are significantly changing search and SEO. Traditional SEO is becoming less effective, and businesses need to adapt. Strategies include ensuring your brand is in LLM training data, checking what AI models know about your business, actively educating them with content, and optimizing content for LLM comprehension. Key principles involve focusing on user intent, structured content, definitions, examples, and rethinking reference strategies. Google's AI overviews blend traditional and AI-driven search, and frameworks like Generative Engine Optimization (GEO) are crucial for visibility.