AI optimization
07.06.2026
How to Request AI Visibility Budget From Your Leadership
A practical guide for in-house B2B marketing leaders on how to build the case, frame the ask, and win budget for AI search visibility.
07.06.2026
06.24.2026
Google’s Search Box Is Now an AI Chat Box. Here’s What Changed at I/O 2026
A clear recap of the Google I/O 2026 search announcements, the intelligent search box, AI Mode by default, search agents, generative UI, and what the shift means for B2B brands.
06.24.2026
06.22.2026
ChatGPT vs Google as Your Leads and Traffic Source
Google sends far more traffic, but ChatGPT sends higher-intent B2B visitors and shapes deals your analytics never attributes to it. What the data shows and what to measure instead.
06.22.2026
06.12.2026
Google Says GEO Is Still SEO. Then It Made Search AI Search
Google calls GEO and AEO 'just SEO,' then rebuilt Search around Gemini, AI Mode, and AI Overviews. Here's what the shift to AI search means for B2B visibility.
06.12.2026
05.27.2026
AI Marketing Trends To Know for B2B in 2026
The AI marketing trends reshaping B2B in 2026, from AI search visibility and agentic workflows to buying-group personalization. With data, sources, and what to do about each one.
05.27.2026
05.11.2026
Bottom of Funnel LLM Conversion Strategies for B2B Brands
How B2B brands can turn LLM citations into sales. Covers comparison content, schema, attribution fixes, and the content types AI actually cites at the decision stage.
05.11.2026
05.04.2026
12 Types of Content LLMs Prefer to Cite for B2B Brands
Discover which content types LLMs cite most in B2B. Backed by studies and real data, learn how to create citation-worthy content for AI search.
05.04.2026
04.29.2026
AI Search in B2B Marketing: From Keywords to Context
B2B buyers are asking AI full questions, not typing keywords. Here's how to shift your content strategy from keyword lists to buyer contexts so your brand gets cited in the answers.
04.29.2026
04.25.2026
How to Identify Gaps in AI Search Visibility for B2B Marketing
Most B2B companies don't know they're invisible in AI Search until a competitor shows up where they should. Here's the exact process we use to surface visibility gaps across ChatGPT, Perplexity, and Google AI Overviews.
04.25.2026