SaaS Analytics

7 Steps to Measure SEO Results and Metrics for SaaS

Using practical examples to teach you how to measure SaaS SEO results, performance, and ROI. Discover the key metrics to track and tools to use to maximize your SEO success.
03.24.2023
Matt Baker
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Shedding Light: How to Track & Measure Lead Generation in Dark Social

What is dark social and how do you track lead generation in this channel? Measure your marketing efforts with these effective tips.
03.23.2023
Matt Baker
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12 B2B Email Marketing Best Practices & Benchmarks to Maximize Results in 2023

We prepared a comprehensive guide to b2b email marketing. Learn everything you should know from reasons why it is important to best practices to achieve success.
02.08.2023
Matt Baker
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How to Migrate to GA4: Guide with Checklist for SaaS

Now is the best time to migrate from Google Analytics UA to Google Analytics 4. Here is a step-by-step guide for migrating SaaS products to GA4.
01.17.2023
Liudmila Kiseleva
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Ultimate Guide to SaaS Metrics That Matter in 2023

SaaS metrics cheat sheet covers what metrics to track and factors to consider when choosing them.
01.02.2023
Liudmila Kiseleva
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3 Winning Content Recycling Tactics For a SaaS Company Blog

Content recycling is a valuable tool for SaaS companies looking to keep their blogs fresh and engaging. Use the following three methods to effectively repurpose old content, and save time and resources while still providing valuable information to your readers.
12.23.2022
Matt Baker
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How to Accelerate Growth by Outsourcing SaaS Marketing

Is your brand at the stage when you need to decide whether to hire an in-house marketing team or to collaborate with a full-service digital marketing agency? Any decision you make will significantly impact your business development, so make sure you study the two possible scenarios well enough to understand which one suits you best.
12.18.2022
Matt Baker
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How to Analyze the True Value of Direct and Assisted Conversions in the SaaS User Journey Using CRM Data

Learn how to leverage your Google Analytics data via an integration with your CRM to analyze user paths, direct and assisted conversions.
10.18.2022
Liudmila Kiseleva
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Google Helpful Content Update: What It Means for SaaS SEO

The Google Helpful Content Update ensures to promote content created for humans primarily. Here's how SaaS business websites can comply with this update.
08.30.2022
Liudmila Kiseleva
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