SaaS Analytics

Using practical examples to teach you how to measure SaaS SEO results, performance, and ROI. Discover the key metrics to track and tools to use to maximize your SEO success.

What is dark social and how do you track lead generation in this channel? Measure your marketing efforts with these effective tips.

We prepared a comprehensive guide to b2b email marketing. Learn everything you should know from reasons why it is important to best practices to achieve success.

Now is the best time to migrate from Google Analytics UA to Google Analytics 4. Here is a step-by-step guide for migrating SaaS products to GA4.

SaaS metrics cheat sheet covers what metrics to track and factors to consider when choosing them.

Content recycling is a valuable tool for SaaS companies looking to keep their blogs fresh and engaging. Use the following three methods to effectively repurpose old content, and save time and resources while still providing valuable information to your readers.

Is your brand at the stage when you need to decide whether to hire an in-house marketing team or to collaborate with a full-service digital marketing agency? Any decision you make will significantly impact your business development, so make sure you study the two possible scenarios well enough to understand which one suits you best.

Learn how to leverage your Google Analytics data via an integration with your CRM to analyze user paths, direct and assisted conversions.

The Google Helpful Content Update ensures to promote content created for humans primarily. Here's how SaaS business websites can comply with this update.