How to Analyze the True Value of Direct and Assisted Conversions in the SaaS User Journey Using CRM Data
Learn how to leverage your Google Analytics data via an integration with your CRM to analyze user paths, direct and assisted conversions.
Now is the best time to migrate from Google Analytics UA to Google Analytics 4. Here is a step-by-step guide for migrating SaaS products to GA4.
SaaS metrics cheat sheet covers what metrics to track and factors to consider when choosing them.
The Google Helpful Content Update ensures to promote content created for humans primarily. Here's how SaaS business websites can comply with this update.
SaaS marketing becomes more and more complex over time. Gone are the days when the main marketing budget spend efficiency measure was to deliver enough leads for affordable costs. Now, SaaS businesses need to measure marketing efforts in a more advanced way to justify costs and facilitate growth.
Learn how Rampiq’s approach is winning accolades and results with their data-driven approach to better marketing spend analysis, quantifiable results, and better business outcomes related to sales and marketing investments.
Time stamps in SaaS CRM have hidden super-power. They help identify time-sensitive areas and close gaps between sales and marketing team data management - faster. Let’s take a look at the two most important time-sensitive metrics in a SaaS CRM: time between sales cycle stages, and Time to Reaction.
Track these metrics to keep your SaaS business productive even during a recession. Only when a business gets these right can it be recession-proof