SaaS Analytics

How to Analyze the True Value of Direct and Assisted Conversions in the SaaS User Journey Using CRM Data

Learn how to leverage your Google Analytics data via an integration with your CRM to analyze user paths, direct and assisted conversions.
10.18.2022
Liudmila Kiseleva
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How to Migrate to GA4: Guide with checklist for SaaS

Now is the best time to migrate from Google Analytics UA to Google Analytics 4. Here is a step-by-step guide for migrating SaaS products to GA4.
10.17.2022
Liudmila Kiseleva
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Ultimate Guide to SaaS Metrics That Matter in Q4 2022

SaaS metrics cheat sheet covers what metrics to track and factors to consider when choosing them.
09.23.2022
Liudmila Kiseleva
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Google Helpful Content Update: What It Means for SaaS SEO

The Google Helpful Content Update ensures to promote content created for humans primarily. Here's how SaaS business websites can comply with this update.
08.30.2022
Liudmila Kiseleva
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Download Advanced SaaS Marketing Metrics Whitepaper by Rampiq

SaaS marketing becomes more and more complex over time. Gone are the days when the main marketing budget spend efficiency measure was to deliver enough leads for affordable costs. Now, SaaS businesses need to measure marketing efforts in a more advanced way to justify costs and facilitate growth.
08.11.2022
Liudmila Kiseleva
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Liudmila Kiseleva Speaks on SaaS CRM Metrics & Data-Driven Analytics

Learn how Rampiq’s approach is winning accolades and results with their data-driven approach to better marketing spend analysis, quantifiable results, and better business outcomes related to sales and marketing investments.
08.10.2022
Matt Baker
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Time-sensitive metrics in SaaS CRM

Time stamps in SaaS CRM have hidden super-power. They help identify time-sensitive areas and close gaps between sales and marketing team data management - faster. Let’s take a look at the two most important time-sensitive metrics in a SaaS CRM: time between sales cycle stages, and Time to Reaction.
08.03.2022
Liudmila Kiseleva
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The #1 Reason Why SaaS Marketing Teams Fail

Driving SaaS marketing is challenging and demands a high level of professionalism. So why do even the most knowledgeable and experienced SaaS marketing teams fail?
07.18.2022
Liudmila Kiseleva
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3 SaaS Metrics You Should Track to Stay Recession-Proof

Track these metrics to keep your SaaS business productive even during a recession. Only when a business gets these right can it be recession-proof
07.14.2022
Liudmila Kiseleva
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