SaaS metrics cheat sheet covers what metrics to track and factors to consider when choosing them.
SaaS marketing becomes more and more complex over time. Gone are the days when the main marketing budget spend efficiency measure was to deliver enough leads for affordable costs. Now, SaaS businesses need to measure marketing efforts in a more advanced way to justify costs and facilitate growth.
Time stamps in SaaS CRM have hidden super-power. They help identify time-sensitive areas and close gaps between sales and marketing team data management - faster. Let’s take a look at the two most important time-sensitive metrics in a SaaS CRM: time between sales cycle stages, and Time to Reaction.
Track these metrics to keep your SaaS business productive even during a recession. Only when a business gets these right can it be recession-proof
Every SaaS business should track its revenue and marketing metrics, as well as user acquisition metrics. Optimizing these will boost your productivity.