Ready to grow?
Take action star 🚀



SaaS Metrics Calculators – CAC, Churn Rate, CLTV, MRR

Are you a SaaS company struggling to keep track of your key metrics? Look no further! We have a page that offers a suite of calculators designed to help you measure and track your metrics accurately.

As a SaaS company, it’s crucial to understand metrics such as customer acquisition cost, lifetime value, churn rate, and many others. Our calculators provide an easy and efficient way to calculate and track these important metrics, allowing you to gain insights into your business performance and optimize your operations.

We use the latest formulas and methodologies used by industry experts to ensure accurate calculations every time. Plus, we provide helpful tips and guidance on how to interpret and use the results to improve your business operations.

Our goal is to empower SaaS companies with the tools they need to make informed decisions and achieve long-term success. So, take a look at our calculators and start tracking your SaaS metrics today!

Free Calculators for SaaS Metrics

Before you start using the SaaS metric calculators, it’s important to understand why these metrics matter for your business.

As a SaaS company, tracking these metrics is crucial for measuring the health of your business and making informed decisions that drive growth. These metrics can help you understand how well your business is performing, identify areas of improvement, and make data-driven decisions to optimize your revenue and profitability.

By regularly monitoring your SaaS metrics, you can identify potential problems early and take corrective actions to prevent them from impacting your business. Additionally, tracking these metrics over time can help you evaluate the success of your initiatives and make necessary adjustments to stay on track.

We recommend that you read our Ultimate Guide to SaaS Metrics That Matter in 2023.

SaaS CAC Calculator

CAC = (Total Sales and Marketing Expenses) / (Number of New Customers Acquired)

This formula takes into account all the sales and marketing expenses incurred during a given period (such as salaries, advertising, software tools, etc.) and divides that by the number of new customers acquired during the same period. This will give you the average amount of money spent to acquire each new customer.

SaaS Churn Rate Calculator

Churn Rate = Number of customers lost during a given period / Total number of customers at the beginning of the period

This calculation provides a percentage that represents the rate at which customers are leaving the SaaS business during the specified time period. A higher churn rate indicates that the business is losing more customers, while a lower churn rate indicates that customers are staying with the business for a longer period of time.

SaaS CLTV Calculator

SaaS CLTV = (ARPU x Gross Margin x Customer Lifetime) / Churn Rate


  • ARPU (Average Revenue per User) = the average amount of revenue generated per customer.
  • Gross Margin = the percentage of revenue that remains after deducting the cost of goods sold.
  • Customer Lifetime = the expected duration of the relationship between the customer and the company, typically measured in months or years.
  • Churn Rate = the percentage of customers who stop using the company’s services over a given period of time.

SaaS MRR Calculator

MRR = Total number of paying customers x Average revenue per customer per month

In this formula, the total number of paying customers refers to the number of customers who are currently paying for the SaaS product or service on a monthly basis. The average revenue per customer per month refers to the amount of money that each customer pays on average per month for the SaaS product or service.

Maximizing SaaS Success with Key Metrics

In the world of Software as a Service (SaaS), metrics are critical to understanding and optimizing the success of your business. Without a clear understanding of the key metrics that impact your growth and profitability, it can be difficult to make informed decisions about your product, marketing, and overall strategy.

That’s why this page is here to help. We’ve compiled all the key SaaS metrics calculators you need to make data-driven decisions and take your business to the next level. Whether you’re looking to measure your churn rate, customer lifetime value, or customer acquisition cost, we have a calculator that can help.

By leveraging these calculators, you can gain valuable insights into your business and make informed decisions about how to improve your product, acquire more customers, and drive revenue growth. With these tools at your fingertips, you can maximize your SaaS success and build a thriving business in today’s competitive landscape. So go ahead and start exploring the calculators on this page, and see what insights you can uncover!

About the author

Keshi is an SEO professional with an IT background. He is skilled in content marketing, niche research, strategy, and analytics. Keshi expertly manages complex SEO projects for excellent results.

Related Posts

Combine LinkedIn and SEO for More Leads in Your Business

In this article, we’ll cover how you can turn your paid ads and SEO into an evergreen marketing system that generates leads on autopilot.
Read more

5 Challenges for GA4 E-Commerce Setup and How to Address Them

Google Analytics 4 has officially replaced Universal Analytics, and now businesses will have to adjust to using the new solution.
Liudmila Kiseleva
Read more

5 Tips for Getting the Most out of Google Analytics 4

Discover five tips to maximize the potential of Google Analytics 4 and elevate your analytics game to stay ahead of the digital competition.
Liudmila Kiseleva
Read more

What E-E-A-T Means and How to Demonstrate it to Google

Understand Google’s E-E-A-T and how Google assesses E-E-A-T. Learn how to optimize your website to demonstrate E-E-A-T to gain Google’s trust and improve visibility.
Read more

Switching from GA4? These are the Best Alternatives

Here, we have reviewed some of the best Google Analytics 4 alternatives classified into several categories: free and paid solutions, event-based and cookie-based tracking, and last but not least, attribution-focused analytics tools. There is no perfect solution, but businesses might feel more confident if they make an informed choice among a range of alternatives suited to match different purposes.
Read more

Google Search Algorithm Updates: Their Business Impact and Recovery Tactics

Google's algorithm updates since 2022 prioritize relevant content. This timeline details the business effects and recovery strategies to improve your SEO.
Read more

Step 1 of 4

  • What is your business biggest demand right now?