SEO strategy and website relaunch support for a B2B SaaS EdTech company
Service: Content marketing and SEO
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562%
increase in organic users
457
new organic keywords
AnalyticVue: B2B SaaS Education analytics platform that drives K12 learning
Vertical: EdTech
Their Clients: School Districts Administrators
Client’s business goals
- Getting more leads from their website.
- Strengthening the positioning of the AnalyticVue platform in the educational space, as before the technological boost of the Covid-19 era, the product was relatively unknown on the market.
- AnalyticVue needed to relaunch its site with SEO best practices in mind to ensure that it starts ranking on Google and brings leads.
- Education expert positioning power-up through content marketing strategy.
Client’s challenges
- No leads from the website
- The product was relatively unknown to the market
- The site generated no organic traffic and wasn’t ranking for targeted keywords
- No effective content marketing and SEO strategy in place
Solutions applied
Website relaunch support
The Rampiq Team refined customer personas researched the niche and keywords and provided SEO improvements recommendations for the website’s pages. We also briefed new website pages to be developed. Together with the AnalyticVue team, Rampiq worked on the positioning and content of the website.
Promotion strategy design
To gain organic visibility the Rampiq Team designed an extensive SEO promotion strategy that included on-page as well as off-page activities. AnalyticVue product was added to key niche directories as part of link-building activities.
Content marketing strategy implementation
Rampiq recommended AnalyticVue launch a blog on their website. To position AnalyticVue as a strong expert in the EdTech niche, Rampiq designed a content marketing strategy with a detailed content plan. Execution of the strategy involved conducting a series of interviews with AnalyticVue experts to ensure that the content of the articles is rich and has information first-hand expert input, which in turn would positively affect E-EAT factors. Besides working on blog articles, Rampiq developed client case studies for AnalyticVue, interviewing their clients.
Customer journey maps
The Rampiq team developed Customer Journey maps for key customer personas outlining main touchpoints, opportunities, barriers, actions, and measurement metrics.
Growth roadmap with online and offline marketing activities
The Rampiq team developed a comprehensive growth roadmap with online and offline marketing activities for AnalyticVue, which were taken into account in marketing activities planning by the AnalyticVue team.
Results
AnalyticVue got a solid SEO and content marketing strategy developed from scratch, resulting in 562% growth in organic users and even more prominent growth in organic impressions and clicks. The AnalyticVue team got a roadmap of online and offline marketing activities which are aimed at strengthening their positions in the EdTech market.
- Before seo
- After seo
Non-ranking
website
No SEO
strategy in place
No
organic traffic
No leads
from the website
Client’s feedback:
Ravi Devulapalli
CEO and Co-founder, AnalyticVue
Exceptional service from an agency that transformed our vision and approach to digital marketing for our product. They dug deep into our niche and applied a proven process that drives results and moves our business forward.
450+
new organic keywords
12x
visibility growth
Search-optimized
website
562%
increase in organic users
Client’s feedback:
Ravi Devulapalli
CEO and Co-founder, AnalyticVue
Exceptional service from an agency that transformed our vision and approach to digital marketing for our product. They dug deep into our niche and applied a proven process that drives results and moves our business forward.
Project highlights
Improved visibility
Thanks to the SEO strategy Rampiq developed and website relaunch, AnalyticVue website improved organic visibility by 562% and started ranking on Google.
Expert content rankings
Effective content marketing strategy and blog launch together with case studies created the site rank for 457 keywords while before the site wasn’t ranking at all.
Aligned marketing activities
AnalyticVue team received a detailed user journey map developed for their key personas.
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