Driving 40% of new business traffic via SEO & content marketing

Service: Content marketing and SEO
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40%

of new sales from SEO

42%

conversion rate

Client overview

Meet Tigercomm: The top clean economy communications firm in the U.S.

Helping companies boost sales, narrate their companies to attract investors, and secure fair treatment from policymakers.

Vertical: Cleantech, PR

Tigercomm clients: Mid-size to global clean economy companies

Client’s business goals

  1. Generate leads, and help prospects assess a potential fit with Tigercomm’s services.
  2. Maximize traction for thought leadership content. Tigercomm is a nationally recognized thought leader in clean economy, so its content needs to be as visible as possible for prospective clients.
  3. Grow for non-branded terms to attract new client prospects. Tigercomm has a strong brand, and it wanted to boost its visibility for an expanded list of non-branded keywords.

Client’s challenges

  • A lot of high-quality content was gated, so it didn’t boost  SEO results.
  • Some content was outdated and didn’t support lead generation.
  • Lead analytics by the source weren’t fully established.

Solutions applied

strategy 1

Ungated and optimized long-format content

Rampiq ungated most of the long-format content (whitepapers) and optimized it for top-priority keywords.

seo 1

Content recycling

Together with the Tigercomm team, we designed and implemented a robust content recycling program. Updated content ranked much higher in SERPs.

pay per click 1

Cleantech podcast and glossary

We supported Tigercomm’s industry thought leadership effort with a Cleantech Glossary launch and improvements to the visibility of the firm’s podcast, “Scaling Clean.”

graphics 1

CRM and analytics data integration

We integrated CRM data with web analytics data, then built clean, informative dashboards for lead sourcing and quality analysis.

Results

As a result, Tigercomm realized a clear vision on how leads performed by source and confirmed that 40% of its new business is now coming from organic channels (SEO and content marketing).

  • Before seo
  • After seo

<30%

organic traffic share

No sales

from SEO

Few leads

from SEO – most were direct searches

Low conversion rate

of prospects from organic search

Client’s feedback:

tigercomm cleantech pr case study
Mike Casey

President of Tigercomm

The Rampiq team helped us extend the traction we got with our content and thought leadership. Our brand is more visible on Google and is driving new business our way.

40% +

organic traffic share

40%

of new sales from SEO

Consistent leads

flow from SEO

42%

conversion rate improvement

Client’s feedback:

tigercomm cleantech pr case study
Mike Casey

President of Tigercomm

The Rampiq team helped us extend the traction we got with our content and thought leadership. Our brand is more visible on Google and is driving new business our way.

Project highlights

40% of new business comes from SEO

Due to a transparent reporting system, Tigercomm can now attribute sales to leads sources and track the real value of its SEO program.

Sustainable improvements in non-branded keywords visibility

Cleantech PR is a narrow but highly competitive niche. Tigercomm improved its visibility for non-branded terms, which increased the company’s discoverability via Google search.

Consolidated content effort

Tigercomm’s team now creates content with a greater emphasis on SEO. This augments its content creation process with embedded greater visibility potential.

Step 1 of 4

  • What is your business biggest demand right now?
Group 4105

Rampiq figure of the day:

One of our clients' registration-to-demo conversion rate is
79%