625%
MoM organic traffic growth
130+
new organic keywords in 30 days
Meet Webvizio: an online collaboration and live website feedback tool
Vertical: B2B SaaS Software
Their clients: Digital and web design agencies, and web development professionals
Client’s business goals
Webvizio is a growing B2B SaaS startup. Their business goals are focused on growing their user database and attracting relevant clients they can retain. Webvizio team was also actively looking for investments, therefore they needed a reliable, experienced partner for their go-to-market strategy design and execution support.
Client’s challenges
- No solid marketing plan
- Low website conversion rates
- Low organic visibility for their website
- Gaps in user behavior
Solutions applied
Growth plan design and marketing budget calculation
We run a series of interviews with the Webvizio executive team and came up with solid ICP and customer personas profiles. We also identified key customer pain points and build a solid marketing activities mix aimed at getting fast traction for user base growth. We ran detailed keyword research and identified specific areas for content marketing activities focus. Based on this, we came up with a content marketing plan. We transformed business KPIs into a detailed forecast of key traffic and financial metrics and came up with the marketing roadmap and budget that Webvizio can use for managing investors’ relationships.
User journey design
After we became clear on the ICP profile, we designed a detailed User Journey addressing the Champion’s and Decision Maker’s roles pain points, and interaction flow. We collected both on-site and off-site experiences we need to deliver to both segments, and mapped them out alongside with planned promotion activities.
Jump-starting SEO and content marketing efforts
Webvizio has a new website that lacked technical SEO. We provided detailed recommendations on what needs to be fixed, and then optimized the key website pages for targeted keywords. With our recommendations, and their target customers in mind, the Webvizio team implemented an updated website structure. They released the Features pages section which we enriched with targeted keywords. This boosted their organic visibility, driving sky-rocketing keyword growth.
Setting up measurement framework and reporting system
User behavior and conversion analysis are crucial for Webvizion growth. We assisted their team with Google Analytics and other tracking systems setup and helped design the reporting framework that their executive team can use to evaluate results on a regular basis.
Results
Being a B2B SaaS startup, Webvizio was able to address key marketing planning, SEO foundations, and analytics setup challenges with our help. The Growth plan is now a part of Webvizio’s GTM strategy, and the KPIs pacing can be easily audited via transparent and actionable reporting.
- Before seo
- After seo
No
marketing plan
No
marketing budget
9
organic keywords
Low
organic traffic
Client’s feedback:
Dan
CEO, Webvizio
The level of responsibility and accountability shown by Rampiq was exactly what I expected. They designed a solid Growth Plan and impressively jump-started my SaaS marketing program.
2,549.70%
traffic increase in 3 years
12x
visibility growth
130+
organic keywords in 30 days
625%
month-over-month organic traffic growth
Client’s feedback:
Dan
CEO, Webvizio
The level of responsibility and accountability shown by Rampiq was exactly what I expected. They designed a solid Growth Plan and impressively jump-started my SaaS marketing program.
Project highlights
Detailed marketing plan and mix
Webvizio got a clear outline and roadmap for their marketing efforts for the whole year.
Website visibility booster
Thanks to a detailed and actionable SEO plan, Webvizio’s website improved its visibility by 10x in just 4 weeks.
KPIs and measurements in place
Now Webvizio’s team has a clear way to measure key B2B SaaS KPIs and metrics.
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