79%
Registration to demo
300%
Increase in new users
Meet Treemily: Online Family Tree Builder
Treemily is an online family tree builder (a SaaS tool) designed to keep the memory of your family’s past generations alive with the help of diverse family chart visualizations. Treemily is a freemium product that offers a variety of options for building and personalizing family trees to create a stunning visualization of one’s family history.
Client’s business goals
At the beginning of Treemily and Rampiq’s cooperation, the client already had the first version of their SaaS product developed. One of the biggest challenges discovered during the business analysis stage was a single-page website that was not visible to search engines. Treemily goals were clear and straightforward – create a new website and launch activities aimed to attract new users, increase the number of paid subscriptions, and keep its existing clients constantly engaged.
Client’s challenges
- Low brand awareness in the genealogy software market
- Poor engagement with existing users
- Non-indexed website
Solutions applied
Niche analysis and tech report development
Rampiq analyzed the SaaS competitors’ websites, and their online strategies, created customer persona profiles, and carefully examined the options on how to grow the existing website based on the niche’s best practices. Based on this analysis, Rampiq developed SEO and technical recommendations to make sure the new business website is set up for success from the first day.
Robust SaaS product KPIs analytics system setup
Rampiq business analysts set up a robust automated KPIs tracking system to evaluate the performance of pilot campaigns for Facebook, Bing, and Google on a regular basis. Our team set up automated testing of different user flow scenarios to help our client find pitfalls in user interaction and locate opportunities for keeping users more engaged with the product.
SaaS content growth strategy development
Rampiq provided a solid content marketing strategy including SMM and blog development to support Treemily’s SaaS product’s expansion in the genealogy niche and keep its audience constantly updated about the business. For the SMM strategy implementation, the Rampiq team chose Instagram, Facebook, and an existing Pinterest account as the main channels. Blog articles and guest posting development, from brief creation and copywriting to final SEO validation, was handled completely by the Rampiq content marketing team.
SaaS-focused SEO and outreach strategy development
Rampiq’s SEO strategy for Treemily was mainly focused on link building to improve website search rankings, increase traffic, and make the client’s brand more visible in the niche. The Rampiq team also suggested an email marketing strategy and introduced email campaign automation to keep their new and existing customers engaged with the brand.
PPC ad campaigns launch
Rampiq team thoughtfully set up and launched a PPC ad campaign to target the client’s audience and drive website traffic and conversions. This included drafting the ad copy and designing the creatives. Rampiq has been monitoring the campaign’s performance and providing actionable reports in order to maintain the optimal cost per click and conversion rate while staying within the budget.
A/B testing
Rampiq team designed new landing pages to run A/B testing with Google Optimize and see which of the online experiences perform better. A/B testing helped to discover which pages’ versions drive more user engagement and generate more registrations. With these results, the client started the website redesign to improve the website’s performance and increase conversion rates.
Results
Since Treemily did not have an in-house SaaS marketing team, Rampiq took up this role completely. Along with the initial content, SEO, PPC, and SMM strategy development, Rampiq has been providing continuous digital marketing support throughout Treemily’s product development and growth, keeping the business’ user base growing and constantly engaged.
- Before seo
- After seo
Low
numbers of new users
Declining
share of organic impressions
0%
conversion from signup to product demo
Low
signup rate
Client’s feedback:
Moish Soloway
CEO, 313 Group
I really enjoy working with the Rampiq team for over six years. They drive A LOT of value to our SaaS clients.
300%
increase in the number of new users
45%
increase in organic impressions
79%
registration to demo
16%
signup rate
Client’s feedback:
Moish Soloway
CEO, 313 Group
I really enjoy working with the Rampiq team for over six years. They drive A LOT of value to our SaaS clients.
Project highlights
Video production and promotion services from the ground up
Rampiq team handled video tutorial production for the Treemily demo products and developed a strategy for their promotion.
Rampiq applied its SaaS industry expertise to boost results
Through custom analysis, research, and testing, our team helped the client shift the messaging of its business to make it more compelling for the target audience, which helped grow the number of active users and increase revenue.
Engaging with key SaaS customers through demo promotion
379% increase in the number of demo requests
2,549.70% traffic growth in 3 years
Rampiq team performed a well-coordinated and planned content marketing campaign which resulted in a 2,549.70% increase in organic traffic over 3 years.
12x organic keywords rankings
Starting from ground zero, the Rampiq SEO team grew Treemily’s visibility by 12x organic keywords.
Evergreen content: driving continuous value
The Rampiq team maximized the evergreen content value by making sure this content ranks high over the years, not months.
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