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SEO Metrics for Pet Startups – Benchmark Research

The Rampiq agency team recently conducted digital marketing research on the pet startups market in the US to see how businesses are performing online.

From this research you will know:

  • The SEO metrics you need to achieve to succeed in the pet industry market (from the online marketing standpoint)
  • How fast the companies are advancing their SEO metrics (we looked at their pace as well)
  • The minimum SEO metrics for a startup to start competing online.

Also, linked here is a detailed guide on SEO sales forecasting with a free Excel template to help you.

average dr of pet startup websites

What is a DR? As Ahrefs says

“Website authority is a metric from SEO tool providers. It measures the relative strength of a site’s backlink profile compared to every other site in the index. Like most other website authority metrics, it runs on a scale from 0–100.

The three things that affect domain rating are: 

  • The number of websites linking to yours
  • The DR score of linking domains
  • The number of sites each referring domain links to”


Pet startup websites that have an average domain rating of 54 have evidently invested some time and effort into link-building, keyword allocation and content development.

Nonetheless, they still have a long way to go to see website authority improvement. The minimum DR our research participants had was 13, and the ultimate metric champion ( had a DR of 78.

Industry average backlinks for petcare startup websites

average backlinks pet startup sites

The backlinks definition by SEMRush is as follows: 

Also referred to within SEO as ‘inbound links’ or ‘external links,’ backlinks are links that point from a page on one website to a page on another. They are the links from third-party sources that point to your website, in comparison to internal links that exist between two pages within your website.”


Backlinks are important for rankings in Google. Some say that backlinks are the #1 ranking factor, and they may be right. 

For the pet startups market, according to our research, the least number of backlinks was 193, and the metrics champion,, had 89,000 backlinks. 

The industry average was 19.7K backlinks, which definitely sets a high standard for the market.

New Backlinks for the Last 3 Months

new backlinks last three months pet startups

Continuous link-building work (or working on increasing the number and quality of backlinks your website has) is something that every company needs to do when it comes to online competition. 

We researched the pet industry companies’ link-building pace for the past 3 months and here are the results:

The minimum number of backlinks acquired was 33. On the contrary, the metric champion,, got 1580 new backlinks over the last 3 months.

In order to keep up with the market and hold positions, you need to acquire 439 new backlinks each quarter (if you want to grow – aim at higher numbers).

Average number of ranking keywords for petcare startup websites

keywords average pet niche siteWhat are keywords? According to Ahrefs

“Keywords are the terms that people enter into search engines to find information. Keyword research is the study of these search terms to find out where the search traffic in your market comes from, and determine which keywords your website can target with marketing.”

71 keywords is the minimum number of keywords in the niche, according to our research. The metrics champion,, had 59,000 organic keywords. On average, pet industry startups have 13.1K keywords, which is not bad at all! 

New keywords

Just like link-building, it is necessary to add new keywords continuously to ensure the growth in the number of keywords the site is ranking for, in order for a website to hold its place in online competition. Over the last 3 months, the industry average was 79 new keywords monthly.

seo benchmarks pet niche site
seo benchmarks pet niche startup


To rank highly within the pet niche, it is crucial to research current trends and stay on top of them before another competitor takes over. Having lots of high-quality backlinks, niche-oriented keywords, and up-to-date content will increase your company’s domain rating.

Rampiq has extensive experience with growing young businesses in the pet industry, so if you would like your startup to positively disrupt the pet industry, then Rampiq would gladly join you on this exciting journey and be your guide in the ins and outs of digital marketing to help you reach your online sales and brand awareness goals.

You can contact us here

About the author

The brain behind Rampiq's SEO strategies and results. Masha is focused on SEO processes design and constant innovation and improvements.

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