SaaS

SaaS marketing becomes more and more complex over time. Gone are the days when the main marketing budget spend efficiency measure was to deliver enough leads for affordable costs. Now, SaaS businesses need to measure marketing efforts in a more advanced way to justify costs and facilitate growth.

Learn how Rampiq’s approach is winning accolades and results with their data-driven approach to better marketing spend analysis, quantifiable results, and better business outcomes related to sales and marketing investments.

Driving SaaS marketing is challenging and demands a high level of professionalism. So why do even the most knowledgeable and experienced SaaS marketing teams fail?

Track these metrics to keep your SaaS business productive even during a recession. Only when a business gets these right can it be recession-proof

Customer referrals programs can be the key driver for your SaaS business as they usually give warm, loyal and ready-to-buy leads. But the caveat with referrals is the leads volume scalability. With this channel, you are heavily dependent on your existing customers base, and your sales can’t grow exponentially.