Discover the key metrics that define success in SaaS marketing and sales, and learn how to leverage them to optimize acquisition, retention, and revenue.
The SaaS business model thrives on data-driven decision-making. But with an overwhelming number of KPIs, how do you focus on the ones that truly impact growth? In this exclusive document, Rampiq’s experts break down the essential marketing and sales metrics that every SaaS company needs to track, interpret, and optimize for sustainable success.
What’s Inside?
- The SaaS Marketing Funnel Breakdown – Learn how to measure the efficiency of each stage in the marketing funnel, from awareness to conversion.
- Critical KPIs for SaaS Success – Identify critical indicators to coordinate SaaS sales and marketing teams, improve efficiency, and increase revenue.
- Marketing ROI & Revenue Attribution – Understand how to track and attribute revenue across multiple channels to optimize marketing investments.
- Product-Led Growth (PLG) Metrics – Discover how activation, engagement, and retention drive the success of product-led SaaS models.
- Churn, Expansion & Retention Strategies – Learn the impact of customer retention on revenue and how to maximize net revenue retention (NRR).
You Will Learn:
- The fundamental SaaS marketing and sales metrics that drive sustainable growth.
- How to align marketing and sales teams with data-driven KPIs.
- The biggest challenges SaaS companies face in performance analysis and how to overcome them.
