AI Traffic Measurement Playbook

Everything B2B leaders need to measure, compare, and optimize AI traffic sources.

AI has reshaped how audiences discover brands and content.

Searchers no longer compare blue links on traditional SERPs. Instead, AI tools and search features compare results for them and recommend brands directly.

This shift expands the competition for organic visibility beyond Google into new AI-powered battlegrounds. If you’re not tracking how your brand performs here, you’re falling behind.

That’s why we’ve designed The AI Traffic Playbook – a practical checklist for B2B growth and marketing leaders to measure, compare, and optimize AI-driven traffic

What’s inside:

Spot early brand mentions in AI-generated answers
Track AI referral traffic sources across platforms like ChatGPT, Perplexity, Copilot, and more
Understand visitor intent from AI-driven referrals
Optimize the pages that AI already recommends

Who is it for?

For Growth Leaders

Measure and prove the impact of AI-driven discovery on revenue and pipeline.

For CMOs & Marketing Leaders

Understand how AI traffic is reshaping acquisition channels and prepare a strategy to scale.

For Content & SEO Professionals

Track AI referral domains, audit cited pages, and optimize content to convert AI-driven visitors.

For Founders & Revenue Leaders

Stay ahead of market shifts as AI platforms become the new gatekeepers of buyer attention.

Download the Playbook

Get your free copy now!

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