The future of AI Search is here, and it disrupts the B2B SEO game.
Explore the transformative shift in SEO strategies driven by AI, particularly for B2B tech companies in 2025.
About The Webinar
In this insightful session, Liudmila Kiseleva, CEO of Rampiq, and Esther Katz, a 5X Deep Tech CMO & Growth Leader, shared their expertise on navigating the AI-driven SEO landscape. With over 17 years of experience, Liudmila supports growing B2B tech teams with strategy and expert execution, while Esther, having raised over $90M and worked across 45 markets, combines cutting-edge AI tools with proven B2B playbooks to help tech leaders scale their impact.
Main topics discussed during the webinar:
- The rise of AI-generated content, ads, and features in search results, and their effect on organic rankings.
- Strategies for targeting AI-driven features like “People also ask” and AI overviews to stay visible in search results.
- Optimising content with structure, credibility, and AI-friendly elements such as keyword-rich alt text and clear definitions.
- The shift from backlinks to mentions in authoritative sources enhances AI discoverability.
- Using custom GPTs to shape AI’s understanding of your content and robots.txt directives to control AI bot indexing.
- Shifting SEO metrics to focus on AI visibility, referral traffic, and CTRs, with tools like Google Analytics and AI-specific platforms.
- Adapting to the growing reliance of technical decision-makers on AI for research and optimizing technical documentation for conversions.
- Actionable next steps, including AI search optimization checklists, creating custom GPTs, and tracking AI-driven traffic trends.
The future of SEO is here. Get the tools and insights you need to recharge and future-proof your digital strategy.
