When Google shows ZERO organic results on the first page, ranking #1 doesn’t cut it anymore.
HubSpot estimates that 20-40% of Google-generated organic traffic will disappear because of AI search. But here’s what most B2B companies don’t realize: technical decision-makers are already using AI agents for initial product research, and the companies getting cited in AI overviews are winning the game.
About The Webinar
In this insightful session, Liudmila Kiseleva, CEO of Rampiq, and Esther Katz, a 5X Deep Tech CMO & Growth Leader, shared their expertise on navigating the AI-driven SEO landscape. With over 17 years of experience, Liudmila supports growing B2B tech teams with strategy and expert execution, while Esther, having raised over $90M and worked across 45 markets, combines cutting-edge AI tools with proven B2B playbooks to help tech leaders scale their impact.
Main topics discussed during the webinar:
- Why Google’s first page now shows zero organic results for many searches and what replaced them
- How ChatGPT’s new robot.txt directives let you control which of your content gets indexed (and used for AI training)
- The surprising discovery: LLMs heavily favor cited, scholarly-referenced content and Reddit discussions with high engagement
- Why one client saw ChatGPT referral traffic become their top conversion source within weeks
- How to create custom GPTs that educate AI platforms about your brand on YOUR terms
- The new “mention economy” – why backlinks now function more like PR tools than ranking factors
- Practical measurement strategies: tracking AI overview appearances, monitoring ChatGPT referral traffic in Google Analytics, and using emerging tools like HubSpot’s AI Search Grader
- Real examples: How one client ranked for 152 SERP features in just 4 weeks using AI-optimized content structure
The future of SEO is here. Get the tools and insights you need to recharge and future-proof your digital strategy.
