Discover how a B2B SaaS brand turned existing content into a repeatable engine for AI visibility, citations, and pipeline.
AI changed the rules of search. Case IQ adapted fast, with Rampiq’s help.
When Google’s AI Overviews rolled out, many B2B brands saw their visibility and traffic declined. Case IQ – a global provider of investigative case management and compliance software – faced the same challenge.
Partnering with Rampiq, Case IQ implemented a GEO (Generative Engine Optimization) strategy built around structured content updates, technical readiness, and AI visibility analytics.
Together, we turned their existing content library into a consistent driver of visibility, traffic and pipeline.
Why this case study matters:
Most B2B teams are still publishing new content while missing the real opportunity – improving the visibility of what already exists in their libraries.
In this case study, we share the clear steps we took with Case IQ to:
- Recover organic visibility after a website migration
- Optimize high-potential content for AI Overviews and LLMs
- Improve technical readiness for AI search
- Build a repeatable content optimization cadence that delivers results month after month
What’s inside:
- The exact GEO strategy used to win 850+ AI Overview keywords
- How structured optimization outperformed new content creation
- The technical setup (schema, LLM.txt, and structured data) that improved AI readability
- Real metrics: +145% Top-3 rankings, 3,650+ keywords on page one
