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SEO Metrics for Healthcare Startups – Benchmark Research

Matt Baker

The healthcare industry has recently skyrocketed, especially healthcare startups.

The world revolves around COVID-19, which creates a lot of opportunities for startups to establish themselves and help people in need.

This has opened up job opportunities for over 300,000 skilled workers around the United States and gave startups a chance to develop.

The innovative health startups that secured most of the investments are hand in hand with the latest cutting-edge technologies like Artificial Intelligence (AI), biotechnology, robotics, and virtual care/telemedicine using the latest tech.

The healthcare niche is now hotter than ever, and the Rampiq team has conducted thorough research on how to grow your healthcare startup online. 

From this research you will know:

  • The SEO metrics you need to work on to succeed in the online healthcare industry market 
  • How fast the companies are advancing their SEO metrics (we looked at their pace as well)
  • The minimum SEO metrics are for a healthcare startup to start competing online.

Also, linked here is a detailed guide on SEO sales forecasting with a free Excel template to help you.

average domain rating healthcare nicheWhat is a DR? As Ahrefs says

“Website authority is a metric from SEO tool providers. It measures the relative strength of a site’s backlink profile compared to every other site in the index. Like most other website authority metrics, it runs on a scale from 0–100.

The three things that affect domain rating are: 

  • The number of websites linking to yours
  • The DR score of linking domains
  • The number of sites each referring domain links to”


Healthcare startups that have an average domain rating of 58 have evidently invested some time and effort into link-building, keyword allocation and content development. Nonetheless, they still have a long way to go to see website authority improvement. The minimum DR our research participants had was 8, and the ultimate metric champion with a DR of 82.

Industry average backlinks for healthcare startup websites

average backlinks healthcare niche

The backlinks definition by SEMRush is as follows: 

Also referred to within SEO as ‘inbound links’ or ‘external links,’ backlinks are links that point from a page on one website to a page on another. They are the links from third-party sources that point to your website, in comparison to internal links that exist between two pages within your website.”


Backlinks are important for rankings in Google. Some say that backlinks are a chief ranking factor, and we think they may be right. 

According to our research for the healthcare startup market, the least number of backlinks was 395.

The industry average was 99,165 backlinks, which definitely set a high standard for the market.

New Backlinks for the Last 3 Months

average new backlinks healthcare nicheContinuous link-building work (or working on increasing the number and quality of backlinks your website has) is something that every company needs to do when it comes to online competition. 


Rampiq has researched the healthcare industry companies’ link-building pace for the past 3 months and here are the results:

The minimum number of backlinks acquired was 50. In order to keep up with the market and hold positions, you need to acquire 1759 new backlinks each quarter (if you want to grow – aim at higher numbers).

Average number of ranking keywords for healthcare startup websites

average keywords ranking healthcare niche startupWhat are keywords? According to Ahrefs

“Keywords are the terms that people enter into search engines to find information. Keyword research is the study of these search terms to find out where the search traffic in your market comes from, and determine which keywords your website can target with marketing.”

The minimum number of keywords in the healthcare niche was 23, according to our research. On average, healthcare industry startups have 55,666 keywords. 

New keywords

average new keywords ranking healthcare niche startupJust like link-building, it is necessary to add new keywords continuously to make sure that the growth in the number of keywords the site is ranking for, in order for a website to hold its place in online competition. Over the last 3 months, the industry average was 4352 new keywords monthly. 

PPC keywords

average ppc keywords ranking healthcare niche startupPay-per-click keywords are paid, as opposed to organic keywords that are free. Companies usually go for organic keyword ranking techniques, but some companies will prefer to have a mix of both.

The leading companies for PPC keywords within our search was, with 5588 PPC keywords as opposed to 18/64 total competitors who chose to go the organic route, with 0 PPC keywords. The average number of keywords was 727.

healthcare nich benchmark research seo
healthcare nich benchmark research


To rank highly within the healthcare niche, it is crucial to research current trends and stay on top of them before another competitor takes over. Our research shows that there is a lot of competition and a very high benchmark for a lot of SEO metrics.

The continuous growth of high-quality backlinks, usage of targeted niche keywords, and up-to-date content will increase your company’s domain rating and authority. 

Rampiq has extensive experience in growing young businesses in the healthcare industry. If you would like your startup to positively disrupt the healthcare industry, then Rampiq would gladly join you on this exciting journey and be your guide in the ins and outs of digital marketing to help you reach your online sales and brand awareness goals.

You can contact us here

About the author
Matt Baker

Matt is Rampiq’s digital marketing manager and strategy guru. He drives clients’ projects and is engaged in internal marketing activities. Matt’s super-power is content marketing planning and execution.

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