2900% AI Overview visibility growth for an edge computing SaaS
Service: SEO, AI Search, Paid Acquisition, Analytics
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+89%
organic conversions YoY
2900%
AI Overview visibility
Avassa: Edge Application Management and Orchestration Platform
Avassa provides a software platform for managing and operating applications across edge computing environments. The solution enables enterprises to deploy and operate applications reliably in distributed locations, including retail stores, industrial sites, and other infrastructure-heavy environments.
Client’s business goals
- Recover organic visibility after website migration
- Get better rankings and traffic for the existing content library
- Improve the presence in AI-generated overviews on Google
- Get more visibility in ChatGPT citations and recommendations
- Stay ahead of emerging AI Search trends and innovations
Client’s challenges
- Reducing reliance on outbound and event-driven lead generation
- Improving the conversion of website traffic into qualified pipeline opportunities
- Expanding the visibility and impact of existing content assets
- Supporting demand generation within a long and complex B2B buying cycle
- Increasing organic visibility across priority topics and use cases
Solutions applied
Existing content audit and keyword strategy for edge computing topics
Existing content was audited and optimized around high-value topics aligned with Avassa’s target industries and use cases. A structured keyword strategy improved visibility across both category-level and problem-driven searches, helping existing assets generate greater impact.
Generative Engine Optimization (GEO) and AI Overview readiness
LinkedIn campaigns were restructured to support awareness and demand generation within priority audiences. Audience targeting was refined around key buying roles and industry segments, supported by remarketing layers and high-intent campaign formats to improve engagement and audience relevance.
LinkedIn Ads restructure for edge and IIoT buying roles
LinkedIn campaigns were restructured to support awareness and demand generation within priority audiences. Audience targeting was refined around key buying roles and industry segments, supported by remarketing layers and high-intent campaign formats to improve engagement and audience relevance.
Continuous optimization across SEO, AI Search, and paid
SEO, AI Search, and paid acquisition efforts were continuously refined based on performance insights. Ongoing optimization of content, targeting, and campaign execution helped create a more scalable and measurable growth framework.
Results
Avassa improved organic visibility, expanded its presence across AI search platforms, and strengthened the foundation for inbound demand generation.
- Before
- After
Opportunity to expand
visibility across AI-driven discovery environments
Growth potential
in organic visibility across priority topics
Mixed signals
from organic conversions
Reliance on outbound
and event-driven acquisition
Client’s feedback:
“Rampiq helped us unlock the value of content we had already invested in. By improving our visibility across both traditional and AI search, existing assets became a much stronger contributor to inbound demand and brand visibility.”
2900% growth
in AI Overview visibility, 408% growth in AI referral traffic
575% growth
in Top-20 keyword visibility and 356% growth in organic impressions YoY
+89% growth
in organic conversions YoY
Stronger
foundation for inbound demand generation
Client’s feedback:
“Rampiq helped us unlock the value of content we had already invested in. By improving our visibility across both traditional and AI search, existing assets became a much stronger contributor to inbound demand and brand visibility.”
Project highlights
AI Search visibility at scale
Content was structured to align with AI-driven discovery platforms, establishing visibility across ChatGPT, Perplexity, and Gemini. This expanded Avassa’s presence beyond traditional search and created an additional channel for organic discovery.
Content optimization over content volume
The focus shifted from producing new content to optimizing existing assets with clear ranking potential. This strengthened visibility across priority topics and helped unlock greater value from content already in place.
Integrated search and demand generation strategy
SEO, AI Search, and paid acquisition were aligned around a shared objective: increasing visibility among the right audiences at the right stage of the buying journey. This created a stronger foundation for inbound demand generation.
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