Driving 40% of new business traffic via SEO & content marketing
Service: Content marketing and SEO
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40%
of new sales from SEO
42%
conversion rate
Meet Tigercomm: The top clean economy communications firm in the U.S.
Helping companies boost sales, narrate their companies to attract investors, and secure fair treatment from policymakers.
Vertical: Cleantech, PR
Tigercomm clients: Mid-size to global clean economy companies
Client’s business goals
- Generate leads, and help prospects assess a potential fit with Tigercomm’s services.
- Maximize traction for thought leadership content. Tigercomm is a nationally recognized thought leader in clean economy, so its content needs to be as visible as possible for prospective clients.
- Grow for non-branded terms to attract new client prospects. Tigercomm has a strong brand, and it wanted to boost its visibility for an expanded list of non-branded keywords.
Client’s challenges
- A lot of high-quality content was gated, so it didn’t boost SEO results.
- Some content was outdated and didn’t support lead generation.
- Lead analytics by the source weren’t fully established.
Solutions applied
Ungated and optimized long-format content
Rampiq ungated most of the long-format content (whitepapers) and optimized it for top-priority keywords.
Content recycling
Together with the Tigercomm team, we designed and implemented a robust content recycling program. Updated content ranked much higher in SERPs.
Cleantech podcast and glossary
We supported Tigercomm’s industry thought leadership effort with a Cleantech Glossary launch and improvements to the visibility of the firm’s podcast, “Scaling Clean.”
CRM and analytics data integration
We integrated CRM data with web analytics data, then built clean, informative dashboards for lead sourcing and quality analysis.
Results
As a result, Tigercomm realized a clear vision on how leads performed by source and confirmed that 40% of its new business is now coming from organic channels (SEO and content marketing).
- Before seo
- After seo
<30%
organic traffic share
No sales
from SEO
Few leads
from SEO – most were direct searches
Low conversion rate
of prospects from organic search
Client’s feedback:
Mike Casey
President of Tigercomm
The Rampiq team helped us extend the traction we got with our content and thought leadership. Our brand is more visible on Google and is driving new business our way.
40% +
organic traffic share
40%
of new sales from SEO
Consistent leads
flow from SEO
42%
conversion rate improvement
Client’s feedback:
Mike Casey
President of Tigercomm
The Rampiq team helped us extend the traction we got with our content and thought leadership. Our brand is more visible on Google and is driving new business our way.
Project highlights
40% of new business comes from SEO
Due to a transparent reporting system, Tigercomm can now attribute sales to leads sources and track the real value of its SEO program.
Sustainable improvements in non-branded keywords visibility
Cleantech PR is a narrow but highly competitive niche. Tigercomm improved its visibility for non-branded terms, which increased the company’s discoverability via Google search.
Consolidated content effort
Tigercomm’s team now creates content with a greater emphasis on SEO. This augments its content creation process with embedded greater visibility potential.
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