SEO, content marketing & website relaunch for VERO

Service: Content marketing and PPC
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127.27%

increase in non-branded impressions

24.75%

more keywords

Client overview

VERO: a visual, commercial & digital accelerator for real estate in development

 

Vertical: Real Estate

VERO’s clients: Real estate developers, architects

Client’s business goals

  1. Designing a comprehensive digital marketing strategy.
  2. Getting more leads from their website.
  3. Positioning VERO as an expert in their niche with the help of an effective content marketing strategy.
  4. Completing website relaunch with full rebranding.

Client’s challenges

  • No leads from the website.
  • Fierce competition in their target markets.
  • Most of the leads were coming by word of mouth, they didn’t have a place to show their expertise on the website.
  • A poor site that needed significant optimization, which in the end actually turned into a complete rebranding and relaunch.

Solutions applied

strategy 1

Niche audits and promotion strategy design

The Rampiq Team performed in-depth niche research by analyzing VERO’s competitors.  The analysis included keyword research and website technical SEO audit, as well as paid ads forecast and budget calculation. Based on the findings, Rampiq designed an effective 360-degree promotion strategy that implied optimization of the website as well as blog launch and promotion of the website via SEO, content, and paid ads. All the activities corresponding to the plans and promotion strategy were successfully executed by Rampiq.

seo 1

Content marketing strategy implementation

To tackle the challenge of expert positioning for VERO, the Rampiq Team recommended launching a blog. Rampiq created a business-oriented content strategy with a content plan to fuel the blog with high-quality content. To comply with E-EAT requirements, we incorporated expert interviews into the copywriting process. Each blog article was fine-tuned to perfection and included relevant visuals provided by VERO. As a result, the number of non-branded impressions increased by 127.27%, the number of keywords that the website ranks for increased by 24.75%, and VERO started getting relevant conversions from their blog.

pay per click 1

Website relaunch with full rebranding

The Rampiq Team supported VERO in full website relaunch. Rampiq’s specialists provided SEO on-page briefs and recommendations based on which content of the rebranded site was prepared. The Rampiq Team supported VERO during the website migration and release times.

Results

VERO strengthened its position among its competition and got an effective SEO strategy together with a content marketing strategy to get a better market share in their target markets. Within 6 months after the blog launch, they started receiving relevant conversions from their blog. Since the blog launch the number of non-branded impressions increased by 127.27%, and the number of keywords that the website ranks for increased by 24.75%. VERO executed a complete site relaunch with rebranding with the full support of Rampiq Agency.

  • Before seo
  • After seo

Non-ranking

Website pages

No SEO

strategy in place

No

organic traffic

No

leads from the website

No

space to showcase their expertise

Client’s feedback:

vero agency seo case study
Marina Osmolovskaya-Petrova

Marketing Director, VERO 

Rampiq is a forward looking team of true professionals that deliver results, not just promises

Relaunched

search engine optimized website

Effective SEO

and content marketing strategy

127.27%

increase in non-branded impression

24.75%

increase in keywords the website ranks for

The Blog

started generating leads after consistent 6-month work

Client’s feedback:

vero agency seo case study
Marina Osmolovskaya-Petrova

Marketing Director, VERO

Rampiq is a forward looking team of true professionals that deliver results, not just promises

Project highlights

Leads from the blog

After continuous implementation of the content strategy created by Rampiq, VERO started receiving relevant conversions from the blog and showcased its expertise to the target markets.

Improved rankings

Strong, expert content and 100% on-page SEO optimization made the site receive a 127.27% increase in non-branded impressions and rank for 24.75% more keywords.

Relaunched and rebranded website

Rampiq provided the on-site recommendations necessary for a full website relaunch with rebranding and supported VERO through the entire migration process.

Step 1 of 4

  • What is your business biggest demand right now?
Group 4105

Rampiq figure of the day:

Link-building, that increased backlinks number by
75%