A comprehensive, easy-to-use reference guide covering essential SaaS metrics to track revenue, customer retention, and overall business performance.
This unique document simplifies the most important SaaS metrics, including Monthly Recurring Revenue (MRR), Customer Acquisition Cost (CAC), Churn Rate, and more. It’s designed to help founders, marketers, and sales teams measure performance, optimize strategies, and scale their SaaS business effectively.
What’s Inside?
- Revenue Metrics: MRR, ARR, CARR, ARPA.
- Business Performance: CLTV, CAC, LTV/CAC Ratio.
- Retention & Churn: Gross Dollar Retention, Net Dollar Retention.
- Marketing & Sales: Disqualification Rate, Time to Contract, Cost per Demo.
- Financial Performance: Gross Margin, Cash Conversion Score.