Ready to grow?
Take action star 🚀



3 Winning Content Recycling Tactics For a SaaS Company Blog

As a SaaS company, your blog is an important tool for attracting and retaining customers, as well as establishing your brand as a thought leader in your industry.

However, creating fresh, engaging content on a regular basis or updating your content marketing strategy can be challenging, especially if you are working with a limited budget or resources.

One way to overcome this challenge is to recycle and repurpose old content in new and creative ways.

In this post, we will explore three winning tactics for content recycling that can help you get the most out of your existing content and keep your blog fresh and relevant.

3 Winning Content Recycling Tactics

1. Focus on content that describes Jobs-to-be-Done and add an update (Upgraded / Improved / New way to address the problem)


Jobs-to-be-Done (JTBD) is a framework for understanding and analyzing customer needs and behaviors. It focuses on the progress that customers are trying to make in their lives and the problems they are trying to solve, rather than the products or services they use.

By focusing on JTBD, you can create content that addresses the underlying needs and motivations of your target audience, rather than simply promoting your own products or services.

To refresh an old blog post with this tactic, you could identify the JTBD that the post is addressing and then add an update that provides new or improved ways to address the problem.

This could involve highlighting new features or functionality of your product, sharing success stories or case studies, or providing updated best practices or tips.

By adding value to your readers and demonstrating your expertise in solving their problems, you can increase the relevance and credibility of your content.

2. Add an FAQ section to an old article and mark it up with FAQ tags

An FAQ (Frequently Asked Questions) section is a useful tool for providing quick answers to common questions about a particular topic. By adding an FAQ section to an old article, you can provide additional value to your readers and improve the overall user experience of your blog.

To maximize the impact of your FAQ section, you can use FAQ tags to mark up the section. is a collection of standardized tags that can be added to web pages to provide additional context and meaning to search engines.

By using these tags, you can help search engines understand the content and structure of your FAQ section, which can increase the chances of your article appearing in Featured Snippets and other special search features.

3. Add an expert comment to an existing post and link it to the author’s page

Incorporating expert comments or insights into your blog posts can help to increase the credibility and authority of your content. By linking to the author’s page, you can provide additional context and background information about the expert, as well as give readers the opportunity to learn more about their work.

This tactic can also send a strong E-EAT (Experience Expertise, Authoritativeness, Trustworthiness) signal to search engines. EAT is a ranking factor used by Google to evaluate the quality and trustworthiness of a website. By demonstrating that your content is written by experts in their field and linking to their pages, you can increase the EAT of your site and potentially improve your search rankings.

To implement this tactic, you could reach out to experts in your industry and ask if they would be willing to contribute their thoughts or insights to one of your blog posts. You can then include their comments in the post and link to their page, providing a valuable resource for your readers and strengthening the E-EAT of your site.

Content recycling can be a powerful and cost-effective way to keep your SaaS company blog active and engaging. By focusing on Jobs-to-be-Done, adding an FAQ section with tags, and incorporating expert comments, you can add value and credibility to your existing content, while also providing new and useful information for your readers.

By implementing these tactics, you can effectively reuse and repurpose your old content, saving time and resources while still delivering high-quality content to your audience.

About the author

The brain behind Rampiq's SEO strategies and results. Masha is focused on SEO processes design and constant innovation and improvements.

Related Posts

Traditional Sales and Marketing Funnels vs Modern B2B SaaS Sales Funnels

The main difference between traditional sales and marketing funnels and that of modern B2B SaaS companies is that the traditional models follow a linear path from acquisition to conversion. Modern B2B SaaS funnels do not adopt this linear approach. Instead, they prioritize delivering value-driven experiences and building relationships with prospects through personalized content, interactive touchpoints, and data-driven insights.
Read more

The Anatomy of a Good SEO Program: All You Need to Know

The primary goal of SEO is Increasing organic traffic to a website vs paid advertising doing it artificially. Today, Google's search engine is the most popular search engine with over 80% market share. With so many different SEO services available, it may be difficult to differentiate between a good or effective SEO service and one that is mediocre at best. This is why we are here to help and explain what to look for in an SEO agency that can impact your brand and site’s results on a SERP (search engine results page).
Read more

Forecasting SEO Traffic and ROI for SaaS Businesses

Here’s a step-by-step guide on forecasting SEO traffic and ROI for SaaS businesses. We debunk common fears about how SEO is a slow-burning process that demands significant investment before you see any positive ROI. We reveal how you can experience faster results with minimal investment. We also throw in our specially designed template that is proven to deliver accurate forecasts.
Read more

How to Calculate and Use ARR to Grow Your SaaS Product

Learn about SaaS Annual Recurring Revenue (ARR), how to calculate it, how it compares to CARR and MRR, and how to utilize it to grow your SaaS business.
Read more

SaaS Content Marketing Examples to Skyrocket Product Growth

AI has become a massive part of SEO in SaaS marketing. Here is how you can use AI to up your SEO game and make more sales in your business.
Read more

SEO and AI for SaaS: How to Use AI for SaaS SEO

AI has become a massive part of SEO in SaaS marketing. Here is how you can use AI to up your SEO game and make more sales in your business.
Read more

Step 1 of 4

  • What is your business biggest demand right now?