Generating qualified leads through the power of content marketing
Service: Content marketing and SEO
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138%
Increase in the number of leads
40%
Increase in the website traffic
Meet OMI: dedicated CRM service provider
As a dedicated Salesforce partner, OMI has been providing SaaS and CRM managed services to companies of all sizes across numerous industries for over 20 years. From end-to-end consulting and administration to integration services and custom development solutions, OMI helps businesses to maximize their investment in modern CRM solutions such as Salesforce and MS Dynamics 365. Digital experts at OMI apply the latest tech and market trends, as well as the best customer relationship management practices, to introduce innovation and transform existing IT environments.
Vertical: B2B services
Their clients: SMBs, Large enterprises
Client’s business goals
After initially turning to Rampiq through a referral, OMI has become one of our key trusted business partners. OMI’s goal was straightforward – to acquire more leads through the website and then help them convert into prospects. Initial business analysis helped the Rampiq team to identify the existing website’s weak spots and come up with a strategy for its revamp. The client was also looking for an experienced content development team to create content for new landing pages and the blog and optimize them to rank high in search engines.
Client’s challenges
- Under-performing website
- Lack of content to drive leads through the funnel
- Not enough qualified leads
Solutions applied
Niche analysis and SEO strategy development
Before the redesign, 95% of the site’s users were landing on the blog while the services pages weren’t generating traffic and weren’t bringing conversions. Rampiq analyzed the competitors’ websites to come up with an SEO strategy aimed at improving website search rankings and traffic increase. Once the new website went live, Rampiq team expanded OMI’s digital presence with a solid SEO and outreach strategy to make sure key customers can find the client’s business online. We applied best practices in guest posting and created company profiles in industry-leading business directories and top lists. With carefully thought-out on-page and off-page SEO activities, Rampiq helps OMI reach its most valuable audience and provide them with relevant information about the company’s key services and competitive advantages.
Tech SEO report development & complete support of custom website redesign
Rampiq analyzed OMI’s website performance for technical SEO errors that prevented it from reaching its ranking goals, and provided thorough guidelines for the website’s redesign. As a part of the technical audit, our team also measured the website’s loading speed and provided recommendations for improving user experience. To make landing pages more informative and visually appealing for users and to ease navigation, we redeveloped the site’s structure, introduced new layouts, and created high-converting copy for the new service pages. Additionally, the Rampiq development team set up OMI’s blog.
Dedicated content marketing team
Our content marketing specialists studied the niche extensively to get into it and now work with OMI’s digital transformation experts to regularly update the site’s blog with expert content about CRM and SaaS. We constantly research new content formats and topics to deliver key information on the company’s expertise in a way that is not only compelling but also ranks high in search engines. Moreover, Rampiq has become a dedicated content development partner not just for OMI but also its key clients.
Results
Over the years, Rampiq and OMI have built a strong mutually beneficial partnership based on trust and respect. After helping OMI roll out a new website, Rampiq took up the role of a dedicated content marketing team, thus eliminating the need to hire in-house specialists. The content marketing strategy created by Rampiq helped to increase brand awareness in the CRM managed service industry and bring in more qualified leads.
- Before seo
- After seo
Low
volume of qualified leads
Low
number of websites’ visitors
18
niche-related keywords in top 10 results
Client’s feedback:
Brad Banyas
CEO, OMI
RampIQ has been a trusted partner for OMI for 7 years. We are 100% satisfied with the quality and expertise they provide our company. They have been professional in all our dealings and we would highly recommend them for any type of marketing, seo and content services. Excellent organization to work with, very thorough and enjoyable to work with, they are talented and great people.
138%
increase in the number of leads
40%
increase in the website traffic
86
niche-related keywords in top 10 results
Client’s feedback:
Brad Banyas
CEO, OMI
RampIQ has been a trusted partner for OMI for 7 years. We are 100% satisfied with the quality and expertise they provide our company. They have been professional in all our dealings and we would highly recommend them for any type of marketing, seo and content services. Excellent organization to work with, very thorough and enjoyable to work with, they are talented and great people.
Project highlights
Website setup for the OMI marketing automation product
Rampiq planned and designed the website for 360 Degrees, a marketing automation platform created by the OMI team.
Showcasing OMI’s experience through compelling case studies
Rampiq team wrapped up OMI’s success stories into an ebook, breaking down the company’s expertise in delivering custom solutions.
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