Learn how AI-driven search is transforming B2B marketing and uncover the strategies to stay visible, rank higher, and turn search traffic into leads..
The B2B search landscape is shifting. Ranking first on Google is no longer enough-AI-driven search, large language models (LLMs), and AI overviews are rewriting the rules. Liudmila Kiseleva, a B2B digital marketing expert with 18 years of experience, reveals how AI search works, what is changing, and how businesses can optimize their digital presence to stay visible and drive leads.
What’s Inside?
- AI Search vs. Traditional SEO – Understand how AI-powered search engines process information differently from conventional Google rankings.
- The Impact of AI Overviews – Discover why nearly half of all Google searches now include AI-generated responses and how to position your content for visibility.
- AI Dataset Optimization – Learn how to ensure your brand is indexed in AI models using tools like the Common Crawl Checker and HubSpot AI Search Grader.
- The Generative Engine Optimization (GEO) Framework – A structured, scientifically backed approach to improving AI search performance.
You Will Learn:
- How AI-driven search is reshaping SEO, rankings, and content discovery in B2B marketing.
- The three essential AI search optimization strategies to future-proof your website.
- How to educate AI models like OpenAI and Perplexity about your brand to improve discoverability.
- The role of structured content, alt text, and citations in AI-driven indexing.
- Why traditional keyword-based SEO is shifting toward intent-based optimization and how to adapt.
Who is it for?
B2B marketers, SEO professionals, business leaders and growth teams looking to optimize for AI-driven search and improve digital visibility.
Bonus: Your Measurement Toolkit
Get access to essential tools for tracking and optimizing AI search performance, including Common Crawl Checker, HubSpot AI Search Grader, Google Analytics, Ahrefs, SEMrush, SE Ranking, and Google Search Console.
