Organic traffic is down 30% year-over-year for many B2B companies. Google’s Helpful Content Update hit industry leaders like HubSpot. Ranking #1 on Google no longer delivers the traffic it used to. But here’s what most B2B marketers don’t realize: there’s a parallel search ecosystem emerging, and the companies optimizing for it now are seeing explosive growth.
In just one month, our client (a case management platform) grew their top-3 keyword rankings by 25% and dramatically increased their AI overview appearances – using a scientifically-backed framework we call Generative Engine Optimization (GEO). This isn’t theory. This is happening right now, and speed matters more than ever.
Liudmila Kiseleva, CEO of Rampiq and B2B digital marketing expert with 18 years of experience, reveals the strategies behind these results. With AI overviews now appearing in 47% of Google searches and platforms like ChatGPT entering the top 10 traffic sources for tech companies, the search landscape is fundamentally shifting. The question isn’t whether AI search will impact your business; it’s whether you’ll be ready when it does.
What’s Inside?
- AI Search vs. Traditional SEO – Understand how AI-powered search engines process information differently from conventional Google rankings.
- The Impact of AI Overviews – Discover why nearly half of all Google searches now include AI-generated responses and how to position your content for visibility.
- AI Dataset Optimization – Learn how to ensure your brand is indexed in AI models using tools like the Common Crawl Checker and HubSpot AI Search Grader.
- The Generative Engine Optimization (GEO) Framework – A structured, scientifically backed approach to improving AI search performance.
You Will Learn:
- How AI-driven search is reshaping SEO, rankings, and content discovery in B2B marketing.
- The three essential AI search optimization strategies to future-proof your website.
- How to educate AI models like OpenAI and Perplexity about your brand to improve discoverability.
- The role of structured content, alt text, and citations in AI-driven indexing.
- Why traditional keyword-based SEO is shifting toward intent-based optimization and how to adapt.
Who is it for?
B2B marketers, SEO professionals, business leaders and growth teams looking to optimize for AI-driven search and improve digital visibility.
Bonus: Your Measurement Toolkit
Get access to essential tools for tracking and optimizing AI search performance, including Common Crawl Checker, HubSpot AI Search Grader, Google Analytics, Ahrefs, SEMrush, SE Ranking, and Google Search Console.
