Boost in organic visibility for Enterprise IT company
Service: Content marketing and SEO
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+367%
in organic traffic growth
+200%
growth in the number of organic keywords
International IT Company: Digital Transformation services and product engineering company
The company looks beyond the code to understand the impact their customers want to make in their industry and business and then help them get there from ideation to engineering and adoption.
They accelerate the results of digital transformations through an open, collaborative approach combined with deep experience across industries, business processes, and technologies.
Their clients: Banking & Finance, High Tech & Software, Media & Publishing, Ecommerce & Retail, Healthcare & Wellness, Transportation & Logistics, Education, Private Equity.
Client’s business goals
- To increase organic visibility, increase the number of leads from the website.
- To receive professional SEO and content support during website redesign and migration.
- To develop a comprehensive and feasible strategy that will help the website grow its organic visibility.
- To put together a transparent reporting system that every stakeholder can easily access and use.
Client’s challenges
- The old website faced significant optimization challenges, ultimately leading to a complete relaunch.
- Poor organic visibility, low traffic, and minimal conversions from the site.
- The absence of transparent website performance data hindered informed business decisions.
Solutions applied
Full support during the website relaunch
The Rampiq Team collaborated closely with the client’s team to execute a comprehensive website relaunch. Rampiq’s specialists provided meticulous SEO technical recommendations for the new site and conducted ongoing quality assurance checks on its implementation. Additionally, we offered cohesive guidance for the new website’s content, shaping on-page briefs that informed the preparation of the rebranded site’s content.
SEO strategy development
The promotion strategy for the client’s website SEO encompassed both on-page and off-page activities. The Rampiq Team conducted comprehensive keyword research and crafted a detailed off-site promotion plan.
On-page efforts focused on enhancing site content and technical optimization, including new pages creation, introduction of new keywords, and meta tags optimization. Off-page tactics involved building a high-quality backlink portfolio through various methods such as guest posting, press releases, and sponsor listings.
The strategy was successfully implemented by the Rampiq Team, aiming to increase organic traffic, improve rankings, and enhance brand visibility.
SEO power-up and content development
The Rampiq Team assisted the client’s content team in generating search-engine-optimized content for the services, solutions, and case studies pages. We ensured the delivery of crucial information on the company’s expertise in a way that is not only engaging but also highly ranked by search engines.
Custom reporting setup and Analytics dashboard development (Google Analytics & Looker (former Data Studio)
Rampiq fine-tuned all goal tracking for the client’s website and created custom reports essential for aligning with business objectives. This included Google Analytics setup and the creation of an interactive marketing dashboard. This dashboard monitors lead quality KPIs by channel, source, paid ads campaign, landing page, and more, aggregating this data into actionable insights. This visibility into lead quality by channel serves as a pivotal integration point between the sales and marketing team efforts.
Results
- Before seo
- After seo
Non-ranking
website
No SEO strategy
in place
990
organic KWs
Low visibility
and website traffic
Client’s feedback:
Global Director of Marketing
International IT Company
Rampiq helped us achieve +400% in organic traffic on our previous corporate site. Their expertise perfectly complemented our team, slotting into the areas where we truly needed support. And best of all, they were extremely easy to work with!
SEO-optimized
and technically updated website
Coherent content
and promotional strategy
3,000
organic KWs
2,600
organic users per month
Client’s feedback:
Global Director of Marketing
International IT Company
Rampiq helped us achieve +400% in organic traffic on our previous corporate site. Their expertise perfectly complemented our team, slotting into the areas where we truly needed support. And best of all, they were extremely easy to work with!
Project highlights
+367% in organic traffic growth
Due to comprehensive content strategy and expert approach to content creation and optimization.
+200% growth in the number of organic keywords
the website ranks for throughout the 2 years of the partnership.
Reporting and Dashboards on the spot
We set up Google Analytics and transparent website performance reporting for all the stakeholders.
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