SaaS

Successful SaaS companies spend around 50% of their budgets on marketing. Drawing insights from experience with successful clients, Rampiq Agency shows you how to create your B2B SaaS marketing budget from scratch.

As a business owner, it's easy to get overwhelmed with all of the tasks that need to be done in order to keep your company running smoothly. One area that many business owners struggle with is marketing. Marketing is crucial for attracting new customers and keeping your existing ones engaged, but it can be time-consuming and requires a specific set of skills. If you're feeling stretched thin, it might be worth considering outsourcing some of your marketing tasks.

As a SaaS business owner, outsourcing your marketing efforts can be a strategic move to drive growth and increase revenue. However, it's important to carefully consider several factors before making the decision to outsource. Here are 6 tips and factors to consider to help you effectively outsource your SaaS marketing.

At some point in a business’ lifespan you start considering boosting your marketing efforts, say by hiring an outside marketing team. And sometimes these key decisions get put off, and then put off again and again, as if waiting for a “better” moment.

Content recycling is a valuable tool for SaaS companies looking to keep their blogs fresh and engaging. Use the following three methods to effectively repurpose old content, and save time and resources while still providing valuable information to your readers.

Is your brand at the stage when you need to decide whether to hire an in-house marketing team or to collaborate with a full-service digital marketing agency? Any decision you make will significantly impact your business development, so make sure you study the two possible scenarios well enough to understand which one suits you best.

Learn how to leverage your Google Analytics data via an integration with your CRM to analyze user paths, direct and assisted conversions.

Get to know what content converts your SaaS prospects into sales by analyzing your CRM data with these useful metrics: landing pages and important content.