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In this article, we’ll cover the key differences between Google Analytics UA and Google Analytics 4.

In this article, we’ll cover how you can turn your paid ads and SEO into an evergreen marketing system that generates leads on autopilot.

Google Analytics 4 has officially replaced Universal Analytics, and now businesses will have to adjust to using the new solution.

Discover five tips to maximize the potential of Google Analytics 4 and elevate your analytics game to stay ahead of the digital competition.

Understand Google’s E-E-A-T and how Google assesses E-E-A-T. Learn how to optimize your website to demonstrate E-E-A-T to gain Google’s trust and improve visibility.

Here, we have reviewed some of the best Google Analytics 4 alternatives classified into several categories: free and paid solutions, event-based and cookie-based tracking, and last but not least, attribution-focused analytics tools. There is no perfect solution, but businesses might feel more confident if they make an informed choice among a range of alternatives suited to match different purposes.

The main difference between traditional sales and marketing funnels and that of modern B2B SaaS companies is that the traditional models follow a linear path from acquisition to conversion. Modern B2B SaaS funnels do not adopt this linear approach. Instead, they prioritize delivering value-driven experiences and building relationships with prospects through personalized content, interactive touchpoints, and data-driven insights.

The primary goal of SEO is Increasing organic traffic to a website vs paid advertising doing it artificially. Today, Google's search engine is the most popular search engine with over 80% market share. With so many different SEO services available, it may be difficult to differentiate between a good or effective SEO service and one that is mediocre at best. This is why we are here to help and explain what to look for in an SEO agency that can impact your brand and site’s results on a SERP (search engine results page).

Here’s a step-by-step guide on forecasting SEO traffic and ROI for SaaS businesses. We debunk common fears about how SEO is a slow-burning process that demands significant investment before you see any positive ROI. We reveal how you can experience faster results with minimal investment. We also throw in our specially designed template that is proven to deliver accurate forecasts.