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B2B SaaS Marketing Budget Planning & Allocation Guide

Liudmila Kiseleva

Complete GA4 Migration Guide for SaaS Products with Checklist

Liudmila Kiseleva

Recent posts

Comprehensive Side-by-Side Comparison of Google Analytics UA and Google Analytics 4

In this article, we’ll cover the key differences between Google Analytics UA and Google Analytics 4.
09.20.2023
Alex
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Combine LinkedIn and SEO for More Leads in Your Business

In this article, we’ll cover how you can turn your paid ads and SEO into an evergreen marketing system that generates leads on autopilot.
09.13.2023
Alex
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5 Challenges for GA4 E-Commerce Setup and How to Address Them

Google Analytics 4 has officially replaced Universal Analytics, and now businesses will have to adjust to using the new solution.
08.07.2023
Liudmila Kiseleva
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5 Tips for Getting the Most out of Google Analytics 4

Discover five tips to maximize the potential of Google Analytics 4 and elevate your analytics game to stay ahead of the digital competition.
07.28.2023
Liudmila Kiseleva
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What E-E-A-T Means and How to Demonstrate it to Google

Understand Google’s E-E-A-T and how Google assesses E-E-A-T. Learn how to optimize your website to demonstrate E-E-A-T to gain Google’s trust and improve visibility.
07.09.2023
Keshi
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Switching from GA4? These are the Best Alternatives

Here, we have reviewed some of the best Google Analytics 4 alternatives classified into several categories: free and paid solutions, event-based and cookie-based tracking, and last but not least, attribution-focused analytics tools. There is no perfect solution, but businesses might feel more confident if they make an informed choice among a range of alternatives suited to match different purposes.
07.09.2023
Polina
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Google Search Algorithm Updates: Their Business Impact and Recovery Tactics

Google's algorithm updates since 2022 prioritize relevant content. This timeline details the business effects and recovery strategies to improve your SEO.
06.20.2023
Keshi
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Traditional Sales and Marketing Funnels vs Modern B2B SaaS Sales Funnels

The main difference between traditional sales and marketing funnels and that of modern B2B SaaS companies is that the traditional models follow a linear path from acquisition to conversion. Modern B2B SaaS funnels do not adopt this linear approach. Instead, they prioritize delivering value-driven experiences and building relationships with prospects through personalized content, interactive touchpoints, and data-driven insights.
05.31.2023
Keshi
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The Anatomy of a Good SEO Program: All You Need to Know

The primary goal of SEO is Increasing organic traffic to a website vs paid advertising doing it artificially. Today, Google's search engine is the most popular search engine with over 80% market share. With so many different SEO services available, it may be difficult to differentiate between a good or effective SEO service and one that is mediocre at best. This is why we are here to help and explain what to look for in an SEO agency that can impact your brand and site’s results on a SERP (search engine results page).
05.24.2023
Maria
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