SaaS

Successful SaaS companies spend around 50% of their budgets on marketing. Drawing insights from experience with successful clients, Rampiq Agency shows you how to create your B2B SaaS marketing budget from scratch.

As a SaaS business owner, outsourcing your marketing efforts can be a strategic move to drive growth and increase revenue. However, it's important to carefully consider several factors before making the decision to outsource. Here are 6 tips and factors to consider to help you effectively outsource your SaaS marketing.

Learn how to leverage your Google Analytics data via an integration with your CRM to analyze user paths, direct and assisted conversions.

Get to know what content converts your SaaS prospects into sales by analyzing your CRM data with these useful metrics: landing pages and important content.

The Google Helpful Content Update ensures to promote content created for humans primarily. Here's how SaaS business websites can comply with this update.

Properly implemented CRM can increase the marketing value of your SaaS business. Learn about the aspects you should pay attention to when choosing a CRM and top-6 best CRM solutions recommended by Rampiq team.

SaaS marketing becomes more and more complex over time. Gone are the days when the main marketing budget spend efficiency measure was to deliver enough leads for affordable costs. Now, SaaS businesses need to measure marketing efforts in a more advanced way to justify costs and facilitate growth.

Driving SaaS marketing is challenging and demands a high level of professionalism. So why do even the most knowledgeable and experienced SaaS marketing teams fail?